Rose Parade 2024: Date, Viewing Tips, and What’s in Store

James Smith
8 Min Read
Rose Parade 2024

Step into the floral fantasy of the Rose Parade, an annual extravaganza that transforms Colorado Boulevard in Pasadena into a blooming spectacle every New Year’s Day. Picture flower-covered floats gliding down the street, marching bands setting the rhythm, and equestrian units adding a touch of elegance—all orchestrated by the non-profit Pasadena Tournament of Roses Association.

Now, imagine this parade as a timeless tradition, dating back to 1890, where members of Pasadena’s Valley Hunt Club decided to flaunt California’s mild winter weather to the world. It wasn’t just a parade; it was a festival, a celebration of paradise amidst blooming flowers and promising orange groves. Professor Charles F. Holder, captivated by the floral display, aptly coined it the “Tournament of Roses.

The 2024 Rose Parade
Celebrate a symphony of colors and performances at the 2024 Rose Parade – a dazzling showcase of music, dance, and artistic brilliance.

Fast forward to today, and the Rose Parade still captivates hundreds of thousands of spectators, with Honda proudly steering the way as the presenting sponsor since 2011. As the parade follows its theme, the Rose Bowl, a prominent college football game, awaits in the afternoon.

This captivating tradition has weathered storms, both literal and metaphorical, pausing only during World War II and the unprecedented challenges of 2021’s COVID-19 pandemic. Yet, the Rose Parade remains a symbol of resilience, a blooming testament to California’s beauty, and a spectacle that seamlessly marries nature’s grandeur with human creativity.

So, as you envision the flower-covered floats meandering through Pasadena, remember that behind this floral fantasy lies a rich history, a tapestry woven with the threads of community spirit, natural beauty, and the enduring charm of the Tournament of Roses. What began as a whimsical idea to showcase paradise has blossomed into an iconic celebration, inviting the world to revel in the vibrant hues of California’s New Year’s Day tradition.

The “Never on Sunday” Rule

The inaugural “Never on Sunday” rule emerged during the 1893 parade, the first to coincide with a Sunday. Fearing it would startle the horses tied up outside churches along the route, potentially disrupting services, organizers made a historic decision. From that moment on, the tradition stood firm: if New Year’s Day lands on a Sunday, the parade gracefully shifts to the following day, ensuring a harmonious blend of celebration and reverence.


The Rose Parade is broadcasted on various networks including ABC, NBC, Univision (in Spanish), HGTV, Sky Link TV (in Mandarin and Cantonese), Hallmark Channel, RFD TV, and KTLA. KTLA provides uninterrupted coverage, and starting from 2020, it is also live streamed on its YouTube page. WGN-TV in Chicago carried KTLA’s uninterrupted coverage in 2009. Previously, CBS and KTTV broadcasted the parade until 2005 and 1995, respectively. ABC, the official broadcaster, and ESPN, its sister network, currently air the Rose Bowl.

What is the theme of rose parade 2024

The 135th Rose Parade commences in Pasadena on January 1, 2024. The theme for this year is “Celebrating a World of Music,” aligning perfectly with the musical performances featured throughout the parade.

In a realm of diverse cultures, beliefs, aspirations, and dreams, there is a universal language that binds us all — music,” remarked Alex Aghajanian, president of the Tournament of Roses, in a statement. “The sound, texture, rhythm, form, harmony, and expression seamlessly come together to stir, comfort, thrill, and enchant the world.

When and where is the parade?

The Rose Parade sets off at 8 a.m. PST on Jan. 1, journeying over 5 miles along Pasadena’s Colorado Boulevard. Starting at the intersection of Green Street and Orange Grove Boulevard, it heads east on Colorado Boulevard, concluding at Villa Street after making a northward turn onto Sierra Madre Boulevard.

How can I watch the parade?

Securing a curbside spot for the Rose Parade is both free and on a first-come, first-served basis. To witness the two-hour marvel, you can set up along the parade route as early as 12 p.m. on Dec. 31. Make sure to dress warmly, as suggested by the parade organizers.

For a more elevated experience, grandstand seating is available for purchase, with prices ranging from $75 to $120. Keep in mind that the Rose Parade route will be closed to vehicular traffic from 10 p.m. on New Year’s Eve until 2 p.m. on New Year’s Day.

If you prefer the comfort of your home, fret not! The parade will be broadcast on various networks, including ABC, NBC, and Univision, starting at 8 a.m. PT/11 a.m. EST. You can also catch the event on multiple streaming platforms such as YouTube and Pluto TV.

Unveiling the Stars: Full Roster of Performances at the 2024 Rose Parade

  • Alexander Star
  • Cassadee Pope
  • Michelle Williams
  • David Archuleta
  • Rush Davis
  • Straight No Chaser
  • Sean Ardoin
  • Amanda Shaw
  • James Burton
  • Jordin Sparks


A myriad of flower-adorned floats will join the Rose Parade, vying for accolades in design, presentation, and entertainment. Winners will be unveiled on New Year’s Day ahead of the grand procession. Among the highlights are a colossal dragon amid musical instruments, paying homage to Alhambra’s diverse Asian and Latino cultures, a sheepdog captivated by a gramophone, and a nostalgic hippie bus reminiscent of the musical vibes of the 1960s.

Enjoyed this content? Explore more on my blog for a treasure trove of similar articles and insights!
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Meet James Smith, a versatile and dynamic freelance content writer. James has been crafting compelling and engaging content for over 5 years. In his free time, James indulges in his hobbies of watching Netflix series, reading celebrity's magazines, and dancing. With his strong writing skills, in-depth knowledge of the entertainment industry, and passion for the subject matter, James is the perfect choice for anyone looking for well-written, engaging and informative content on the latest celebrity news and gossip. With James on your team, you can be sure that your content will be in good hands. You can reach him at-
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